The benchmarking is a process in which the best strategies and practices in the industry are searched and implemented to enhance the performance of the industry. The Camp in 1995 was the first to introduce this in the industrial management. According to the partner selected for benchmarking, the benchmarking can be classified in the following types: (i) Internal Benchmarking – This type of benchmarking does the performance comparison within the organisation of units and departments. (ii) Competitive Benchmarking – The comparison done in this type of benchmarking is product oriented on the basis of processes involved. (iii) Functional Benchmarking – This type of benchmarking does the comparison between two or more organisation on some particular business functions. (iv) Generic Benchmarking – It is one of the best practices in various types of benchmarking. This benchmarking compares all the operations and business functions with the one which is best in that field. Benchmarking is a methodical and constant measurement procedure: a procedure of incessantly measuring and evaluating the process and operations in an organization in contrast to the other better business leaders in the world. This benefits the organization in a way that it helps acquiring the information which can help them to improve their performance and effectiveness.

 

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